{"title":"Purple Shampoo \u0026 Toners for Blonde Hair","description":"\u003cp\u003eKeep your blonde bright and your gray hair cool. Our purple shampoos, conditioners and 4K toning masks use high-quality violet pigments to neutralize yellow and brassy tones while repairing and hydrating bleached and highlighted hair.\u003c\/p\u003e","products":[{"product_id":"violet-toner-mask-pearlescent-effect","title":"Violet Toner Mask - Pearlescent Effect","description":"\u003cp\u003e\u003cstrong\u003ePearl blonde toning mask\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFelps 4K Violet is a toning mask with high-quality pigments for yellowed bleached hair and faded highlights. It gives an incredible pearl-white effect and neutralizes yellow tones in gray hair.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNeutralizes yellow tones\u003c\/li\u003e\n\u003cli\u003ePearlescent blonde effect\u003c\/li\u003e\n\u003cli\u003eHigh hydration, helps prevent breakage\u003c\/li\u003e\n\u003cli\u003eLuminosity and color definition\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eHigh-quality toning pigments\u003c\/strong\u003e: correct unwanted tones\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eBleached, highlighted, blonde and gray hair.\u003c\/p\u003e\u003cp\u003eExplore the full \u003ca href=\"\/collections\/toning\"\u003eColor Toners line\u003c\/a\u003e for complete results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBuild your routine and save:\u003c\/strong\u003e 10% off 2 items, 15% off 3 or more, applied automatically at checkout. Free standard shipping on U.S. orders over $150.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMade in Brazil. Cruelty-free. Paraben-free.\u003c\/em\u003e\u003c\/p\u003e","brand":"Felps Professional","offers":[{"title":"Default Title","offer_id":41010537070797,"sku":"FP0381","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/2954\/5165\/files\/7898639792167-Matizador_Violet_500ml_frente.png?v=1716746704"},{"product_id":"black-toner-mask-grey-effect","title":"4K Black Toner Mask - Grey Effect","description":"\u003cp\u003e\u003cstrong\u003eCool grey tones, deeply hydrated\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFelps 4K Black is a toning mask with high-quality pigments. It removes unwanted yellow tones from lightened hair and refreshes faded highlights for an incredible grey effect.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNeutralizes yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eCreates a cool grey effect\u003c\/li\u003e\n\u003cli\u003eHigh hydration, helps prevent breakage\u003c\/li\u003e\n\u003cli\u003eAdds luminosity and color definition\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eHigh-quality toning pigments\u003c\/strong\u003e: correct unwanted tones\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eBleached, highlighted, blonde and gray hair.\u003c\/p\u003e\u003cp\u003eExplore the full \u003ca href=\"\/collections\/toning\"\u003eColor Toners line\u003c\/a\u003e for complete results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBuild your routine and save:\u003c\/strong\u003e 10% off 2 items, 15% off 3 or more, applied automatically at checkout. Free standard shipping on U.S. orders over $150.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMade in Brazil. Cruelty-free. Paraben-free.\u003c\/em\u003e\u003c\/p\u003e","brand":"Felps Professional","offers":[{"title":"Default Title","offer_id":41024128778445,"sku":"FP0379","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/2954\/5165\/files\/7898639792150-Matizador_Black_500ml_frente.png?v=1716746564"},{"product_id":"sou-loira-shampoo","title":"Sou Loira Shampoo","description":"\u003cp\u003e\u003cstrong\u003ePurple shampoo for blondes\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFelps Sou Loira Shampoo eliminates yellow tones and brings back a pure, healthy blonde while repairing damaged hair. Gentle enough for daily use.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDaily-use formula\u003c\/li\u003e\n\u003cli\u003eNeutralizes yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eRestores a pure, bright blonde\u003c\/li\u003e\n\u003cli\u003eRepairs damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet pigments\u003c\/strong\u003e: neutralize yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepairing actives\u003c\/strong\u003e: restore the damaged hair fiber\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eBlonde, bleached, highlighted and platinum hair, plus gray and white hair.\u003c\/p\u003e\u003cp\u003eExplore the full \u003ca href=\"\/collections\/sou-loira-toner-im-blond\"\u003eSou Loira line\u003c\/a\u003e for complete results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBuild your routine and save:\u003c\/strong\u003e 10% off 2 items, 15% off 3 or more, applied automatically at checkout. Free standard shipping on U.S. orders over $150.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMade in Brazil. Cruelty-free. Paraben-free.\u003c\/em\u003e\u003c\/p\u003e","brand":"Felps Professional","offers":[{"title":"Default Title","offer_id":41040627826893,"sku":"FP0407","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/2954\/5165\/files\/7898958542917-SouLoira_Shampoo_cima_250mL.png?v=1714434459"},{"product_id":"sou-loira-shampoo-33-8fl-oz","title":"Sou Loira Purple Shampoo 33.8 fl oz","description":"\u003cp\u003e\u003cstrong\u003ePurple shampoo, salon size\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFelps Sou Loira Shampoo in the 1L salon size. It eliminates yellow tones and brings back a pure, healthy blonde while repairing damaged hair.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDaily-use formula\u003c\/li\u003e\n\u003cli\u003eNeutralizes yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eRestores a pure, bright blonde\u003c\/li\u003e\n\u003cli\u003eRepairs damaged hair\u003c\/li\u003e\n\u003cli\u003eSalon\/backbar size\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet pigments\u003c\/strong\u003e: neutralize yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepairing actives\u003c\/strong\u003e: restore the damaged hair fiber\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eBlonde, bleached, highlighted and platinum hair, plus gray and white hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 33.8 fl oz (1L)\u003c\/p\u003e\u003cp\u003eExplore the full \u003ca href=\"\/collections\/sou-loira-toner-im-blond\"\u003eSou Loira line\u003c\/a\u003e for complete results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBuild your routine and save:\u003c\/strong\u003e 10% off 2 items, 15% off 3 or more, applied automatically at checkout. Free standard shipping on U.S. orders over $150.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMade in Brazil. Cruelty-free. Paraben-free.\u003c\/em\u003e\u003c\/p\u003e","brand":"Felps Professional","offers":[{"title":"Default Title","offer_id":41040627925197,"sku":"FP0479","price":44.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/2954\/5165\/files\/7898639794215-SouLoira_Shampoo_1L_Frente.png?v=1714434515"},{"product_id":"sou-loira-conditioner-33-8fl-oz","title":"Sou Loira Purple Conditioner 33.8 fl oz","description":"\u003cp\u003e\u003cstrong\u003ePurple conditioner, salon size\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFelps Sou Loira Conditioner in the 1L salon size. It eliminates yellow tones and brings back a pure, healthy blonde while repairing damaged hair.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDaily-use formula\u003c\/li\u003e\n\u003cli\u003eNeutralizes yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eRestores a pure, bright blonde\u003c\/li\u003e\n\u003cli\u003eRepairs damaged hair\u003c\/li\u003e\n\u003cli\u003eSalon\/backbar size\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet pigments\u003c\/strong\u003e: neutralize yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepairing actives\u003c\/strong\u003e: restore the damaged hair fiber\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eBlonde, bleached, highlighted and platinum hair, plus gray and white hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 33.8 fl oz (1L)\u003c\/p\u003e\u003cp\u003eExplore the full \u003ca href=\"\/collections\/sou-loira-toner-im-blond\"\u003eSou Loira line\u003c\/a\u003e for complete results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBuild your routine and save:\u003c\/strong\u003e 10% off 2 items, 15% off 3 or more, applied automatically at checkout. Free standard shipping on U.S. orders over $150.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMade in Brazil. Cruelty-free. Paraben-free.\u003c\/em\u003e\u003c\/p\u003e","brand":"Felps Professional","offers":[{"title":"Default Title","offer_id":41040632873165,"sku":"FP0480","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/2954\/5165\/files\/7898639794222-SouLoira_Condicionador_1L_frente.png?v=1714432686"},{"product_id":"sou-loira-conditioner","title":"Sou Loira Conditioner","description":"\u003cp\u003e\u003cstrong\u003ePurple conditioner for blondes\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFelps Sou Loira Conditioner eliminates yellow tones and brings back a pure, healthy blonde while repairing damaged hair. Gentle enough for daily use.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDaily-use formula\u003c\/li\u003e\n\u003cli\u003eNeutralizes yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eRestores a pure, bright blonde\u003c\/li\u003e\n\u003cli\u003eRepairs damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet pigments\u003c\/strong\u003e: neutralize yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepairing actives\u003c\/strong\u003e: restore the damaged hair fiber\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eBlonde, bleached, highlighted and platinum hair, plus gray and white hair.\u003c\/p\u003e\u003cp\u003eExplore the full \u003ca href=\"\/collections\/sou-loira-toner-im-blond\"\u003eSou Loira line\u003c\/a\u003e for complete results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBuild your routine and save:\u003c\/strong\u003e 10% off 2 items, 15% off 3 or more, applied automatically at checkout. Free standard shipping on U.S. orders over $150.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMade in Brazil. Cruelty-free. Paraben-free.\u003c\/em\u003e\u003c\/p\u003e","brand":"Felps Professional","offers":[{"title":"Default Title","offer_id":41040632905933,"sku":"FP0408","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/2954\/5165\/files\/7898958542924-SouLoira_Condicionador_250mL_frente.png?v=1714432511"},{"product_id":"sou-loira-mask-35-3oz","title":"Sou Loira Mask 35.3OZ","description":"\u003cp\u003e\u003cstrong\u003ePurple toning mask, salon size\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFelps Sou Loira Moisturizing Mask in the 1kg salon size. Violet pigments instantly correct yellow tones while the formula repairs the damaged hair fiber.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eInstant toning\u003c\/li\u003e\n\u003cli\u003eNeutralizes yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eRestores a pure, bright blonde\u003c\/li\u003e\n\u003cli\u003eRepairs damaged hair\u003c\/li\u003e\n\u003cli\u003eSalon\/backbar size\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet pigments\u003c\/strong\u003e: neutralize yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepairing actives\u003c\/strong\u003e: restore the damaged hair fiber\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eBlonde, bleached, highlighted and platinum hair, plus gray and white hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 35.3 oz (1kg)\u003c\/p\u003e\u003cp\u003eExplore the full \u003ca href=\"\/collections\/sou-loira-toner-im-blond\"\u003eSou Loira line\u003c\/a\u003e for complete results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBuild your routine and save:\u003c\/strong\u003e 10% off 2 items, 15% off 3 or more, applied automatically at checkout. Free standard shipping on U.S. orders over $150.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMade in Brazil. Cruelty-free. Paraben-free.\u003c\/em\u003e\u003c\/p\u003e","brand":"Felps Professional","offers":[{"title":"Default Title","offer_id":41040634708173,"sku":"FP0481","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/2954\/5165\/files\/7898639794239-SouLoira_Mascara_1Kg_frente.png?v=1714432914"},{"product_id":"sou-loira-mask","title":"Sou Loira Mask","description":"\u003cp\u003e\u003cstrong\u003ePurple toning mask for blondes\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFelps Sou Loira Moisturizing Mask brings back a pure, healthy blonde and repairs the damaged hair fiber. Violet pigments instantly correct yellow tones.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eInstant toning\u003c\/li\u003e\n\u003cli\u003eNeutralizes yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eRestores a pure, bright blonde\u003c\/li\u003e\n\u003cli\u003eRepairs damaged hair\u003c\/li\u003e\n\u003cli\u003eDeep moisture\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet pigments\u003c\/strong\u003e: neutralize yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepairing actives\u003c\/strong\u003e: restore the damaged hair fiber\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eBlonde, bleached, highlighted and platinum hair, plus gray and white hair.\u003c\/p\u003e\u003cp\u003eExplore the full \u003ca href=\"\/collections\/sou-loira-toner-im-blond\"\u003eSou Loira line\u003c\/a\u003e for complete results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBuild your routine and save:\u003c\/strong\u003e 10% off 2 items, 15% off 3 or more, applied automatically at checkout. Free standard shipping on U.S. orders over $150.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMade in Brazil. Cruelty-free. Paraben-free.\u003c\/em\u003e\u003c\/p\u003e","brand":"Felps Professional","offers":[{"title":"Default Title","offer_id":41040635003085,"sku":"FP0409","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/2954\/5165\/files\/7898639791849-SouLoira_Mascara_300g_Frente.png?v=1714432859"},{"product_id":"felps-men-black-jack-silver-shampoo","title":"Felps Men Black Jack Silver Shampoo","description":"\u003cp\u003e\u003cstrong\u003eSilver shampoo for gray and white hair\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFelps Men Black Jack Silver Shampoo gradually neutralizes yellow tones in gray, white or blond hair. For daily use, it cleanses, moisturizes and enhances natural color with a satin shine.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNeutralizes yellow tones\u003c\/li\u003e\n\u003cli\u003eEnhances gray and white hair\u003c\/li\u003e\n\u003cli\u003eDaily-use formula\u003c\/li\u003e\n\u003cli\u003eSatin shine from root to tip\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eViolet pigments\u003c\/strong\u003e: neutralize yellowing\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eBest For\u003c\/h3\u003e\u003cp\u003eMen with gray, white or blond hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBuild your routine and save:\u003c\/strong\u003e 10% off 2 items, 15% off 3 or more, applied automatically at checkout. Free standard shipping on U.S. orders over $150.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMade in Brazil. Cruelty-free. Paraben-free.\u003c\/em\u003e\u003c\/p\u003e","brand":"Felps Professional","offers":[{"title":"Default Title","offer_id":41259847811277,"sku":"FM3006","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/2954\/5165\/products\/ShampooSilver230MLFRENTE.jpg?v=1665339211"}],"url":"https:\/\/felpsusa.com\/collections\/purple-shampoo-blonde-hair.oembed","provider":"Felps Professional - USA","version":"1.0","type":"link"}