Sou Loira Shampoo

Regular price $29.99 USD
In Stock and ready to ship

Purple shampoo for blondes

Felps Sou Loira Shampoo eliminates yellow tones and brings back a pure, healthy blonde while repairing damaged hair. Gentle enough for daily use.

Key Benefits

  • Daily-use formula
  • Neutralizes yellow and brassy tones
  • Restores a pure, bright blonde
  • Repairs damaged hair

Key Ingredients

  • Violet pigments: neutralize yellow and brassy tones
  • Repairing actives: restore the damaged hair fiber

Best For

Blonde, bleached, highlighted and platinum hair, plus gray and white hair.

Explore the full Sou Loira line for complete results.

Build your routine and save: 10% off 2 items, 15% off 3 or more, applied automatically at checkout. Free standard shipping on U.S. orders over $150.

Made in Brazil. Cruelty-free. Paraben-free.

Product Info

Purple shampoo for blondes

Felps Sou Loira Shampoo eliminates yellow tones and brings back a pure, healthy blonde while repairing damaged hair. Gentle enough for daily use.

Key Benefits

  • Daily-use formula
  • Neutralizes yellow and brassy tones
  • Restores a pure, bright blonde
  • Repairs damaged hair

Key Ingredients

  • Violet pigments: neutralize yellow and brassy tones
  • Repairing actives: restore the damaged hair fiber

Best For

Blonde, bleached, highlighted and platinum hair, plus gray and white hair.

Explore the full Sou Loira line for complete results.

Build your routine and save: 10% off 2 items, 15% off 3 or more, applied automatically at checkout. Free standard shipping on U.S. orders over $150.

Made in Brazil. Cruelty-free. Paraben-free.

How to Use
Ingredients
Not sure which treatment fits your hair?
Our hair experts will help you build the right routine.

Cruelty-Free

We're cruelty-free, always and forever, because we believe compassion is the true beauty.

Paraben-Free

Products paraben-free, always and forever, because we believe in clean, safe beauty for all.

Earth-Conscious

Our commitment to the planet is present in every step of our product's journey and process.

Made in Brazil
scrolling text
Made in Brazil
scrolling text
Made in Brazil
scrolling text
Made in Brazil
scrolling text
Made in Brazil
scrolling text
Made in Brazil
scrolling text
Felps Professional
Professional Results. Every Time

Felps Professional delivers high-performance haircare powered by advanced technology, premium ingredients, and salon-grade results for every hair type