Product Info
Purple shampoo for blondes
Felps Sou Loira Shampoo eliminates yellow tones and brings back a pure, healthy blonde while repairing damaged hair. Gentle enough for daily use.
Key Benefits
- Daily-use formula
- Neutralizes yellow and brassy tones
- Restores a pure, bright blonde
- Repairs damaged hair
Key Ingredients
- Violet pigments: neutralize yellow and brassy tones
- Repairing actives: restore the damaged hair fiber
Best For
Blonde, bleached, highlighted and platinum hair, plus gray and white hair.
Explore the full Sou Loira line for complete results.
Build your routine and save: 10% off 2 items, 15% off 3 or more, applied automatically at checkout. Free standard shipping on U.S. orders over $150.
Made in Brazil. Cruelty-free. Paraben-free.
How to Use
Ingredients
Felps Professional delivers high-performance haircare powered by advanced technology, premium ingredients, and salon-grade results for every hair type